Case Study
Town of Stratford
About the project
As one of Prince Edward Island’s fastest-growing municipalities, the Town of Stratford required a new website to better serve its expanding community of residents, developers, and businesses.
Challenge
The town’s previous digital presence suffered from a cluttered information architecture and a confusing content hierarchy, making it difficult for users to intuitively navigate essential municipal services. Compounding this friction, the town relied on several independent department calendars across the site, resulting in a highly disconnected and frustrating experience for users trying to track community events, council meetings, and recreational schedules.
Solution
The redesigned website introduces a clean, highly strategic user experience focused on intuitive navigation and simplified content pathways. We completely overhauled the main navigation to ensure critical public resources, bylaws, and applications are accessible in just a few clicks. Additionally, we consolidated the town’s fragmented scheduling systems into a single, centralized town calendar equipped with smart filters that allow residents to effortlessly view and sort events by department or interest category in one unified location.
