Upcoming Workshops: The World of Analytics – October 16

Get to know AOR 360

The AOR Difference

AOR 360 is different from other firms in that a Ph.D. in Mathematics leads it along with a strategist, who together brings a focus on strategy and performance measurement to all projects.

With team members who have expertise in complementary areas such as graphic design, web development, social media and marketing, AOR 360 creates powerful, effective solutions in partnership with our clients across Canada within the not-for-profit, business, and government sectors. We also have extensive experience working with associations, the performance arts sector, and the tourism and hospitality industry.

We’re headquartered in Prince Edward Island with team members in all three Maritime provinces. We understand Atlantic Canada as we live, work, and play here too.

Our Core Values


We are committed to creating an inclusive environment and value the strength of diversity in our team members.


We bring together multi-perspective teams with varied skills to develop the best solution for you.

Client centered

You’re the hero. You’re also the key participant in this team who we empower, giving you the information, tools and creative solutions needed for success.


We thrive in an interdisciplinary environment that drives ingenuity and mutually benefits our team and clients.


We insist on integrity, high professional standards and transparency among our team members and in our relationship with our clients.

We take responsibility for our work, and our commitment to quality (in functionality, performance and looks) shines through in our work.

Meet the Team

Michelle MacDonald (she/her)

Co-Owner & Chief Strategist

A former Chief of Staff to a federal Cabinet Minister, a former Executive Director of a national not-for-profit and a self-described serial entrepreneur – Michelle is not your usual web company co-founder. But make no mistake – this woman knows her stuff.

Co-owner Michelle MacDonald has a Bachelor of Social Sciences (Political Science), but it is her past work experience which has honed her skills in managing critical projects, setting and meeting strategic goals, strategic planning and management.

Michelle understands government, as well as the private and not-for-profit sectors. In all her roles she has built brands, developed and implemented communications and marketing strategies and gotten results! For the past several years she has brought these skills to developing web strategies.

Michelle is an avid sailor whose favourite spot to be is in the cockpit of her sailboat. She is also a voracious reader who would someday like to write a novel of her own – the PEI colouring book she co-created doesn’t count.

Dr. Jay Adamsson (he/him)

Co-Owner & Chief Analyst

How many web companies have a PHD in Mathematics as a co-founder? And one who was a spy to boot?

Co-owner Dr. Jay Adamsson, has been studying the Google search algorithm since 2000. He has put his PhD to use as a specialist in analytics, data analysis and optimization for 20 years.

Jay has been a Defence Scientist with the Department of National Defence, an Assistant Professor at the University of Prince Edward Island, and a Cryptomathematician with the Government of Canada.

Jay’s expertise is in the understanding of business requirements and developing data and analysis to support business goals.

He has been in business since 2003, and is Google Analytics Certified.

Jay loves to sail, travel, sing off key and play guitar until his fingers ache.

Erin Boyle (she/her)

Director of Operations

Erin brings to the AOR team a wide range of logistical and procurement experience. She has extensive experience in contract management, negotiations and in small business development. From small events to large, Erin is able to keep a strong focus on the details to keep everyone organized while providing the best possible client experience.

Outside of events and planning, she’s focused on her dream team of three amazing children on beautiful Prince Edward Island.

Laurance Cairns (he/him)

Creative Director

Laurance is an experienced graphic designer with a sharp eye for detail, and the ability to bring innovative solutions that satisfy client objectives. He is a Graphic Design graduate of George Brown College in Toronto, specializing in corporate identity and branding.

From the client brief to the final implementation, Laurance approaches any project in a methodical manner that is consistently anchored in the design process. Laurance believes that great design is always timeless and should never be reliant on trends. By creating effective and innovative solutions that are strongly rooted in classic design principles, the result will always be a durable investment.

Also he really, really loves cats.

Colleen Cash

Executive Policy Manager

Colleen has spent most of her career working in leadership roles in the heath, higher education and not for profit sectors. Colleen has managed projects of varying size and scope for governments, institutions, not for profits and agencies of the United Nations.  She has experience in project management, event management, needs assessments, strategic planning, policy development, and not for profit governance.

Most recently, Colleen was executive director of a provincial organization where she developed a national profile as an expert in partnership development, community engagement, and community-focused education.  Her professional career has included the management and direction of initiatives which support the needs of vulnerable populations provincially, nationally, and internationally A competent and experienced presenter, Colleen has represented organizations at events, policy dialogues, in the media and with the public.

Now a full-time staff person with AOR Solutions, Colleen supports our non-profit association clients.

When not working, Colleen loves to cook (and eat) and spending time with family in beautiful Nova Scotia.

Kailey Dow

Marketing Specialist

Kailey is a Marketing Communications professional, who brings a creative and strategic mind and thrives in fast-paced environments. She specializes in content creation, market research and analysis and digital marketing.

Before joining AOR, Kailey spent over 5 years working with J.D. Irving in Saint John, NB. Her focus was on building brand reputation through social media marketing, storytelling, videography and employee engagement.

Kailey loves building relationships with anyone she meets and is always up for a challenge.

Outside of work, Kailey spends her time surrounded by her family and friends – and, when possible, travels to as many places as she can.

Dylan Gallant (he/him)


Dylan is a computer programmer with a flair for coding sites that work as intended. He is a graduate of the Computer Information Services program at Holland College. He enjoys bending the WordPress framework to his will to create custom sites for clients. When not programming, Dylan is a devoted gamer.

Mariana Al Kabalan (she/her)


Mariana is a Software and Web Developer. She is a graduate of the Computer Information Systems program at Holland College. She enjoys building websites based on customers’ needs and she likes identifying and correcting coding errors. Mariana loves travelling, hiking, learning languages and playing board games.

George Al Kabalan (he/him)


George is a Web Developer. He is a graduate of the Computer Information Systems program at Holland College. He enjoys building websites based on customers’ needs. While not programming, Health and fitness has always been a big part of his life.

Natalie Speth (she/her)


Natalie is a communications and marketing professional with experience working for private and not-for-profit organizations. After completing degrees in Psychology and English Language and Literature, Natalie worked across Canada in the agricultural industry. Currently, she is pursuing a Public Relations certificate and looks forward to future learning opportunities.

Melvin Van Doorn (He/Him)

Accounting Technician

Melvin is our Accounting Technician. His roots are in The Netherlands. That is also where he graduated in 2014 with a bachelor’s degree in Business Administrations. After graduating Melvin worked as Assistant Accountant and Assistant Controller. In 2016 he moved to Canada. In Canada he worked as Cook, Cleaner, Newspaper deliverer and Bartender. He also worked as Liaison Officer at the Canada Revenue Agency where he helped small business owners and self-employed individuals with their tax problems and to better understand their tax obligations.

Melvin’s hobbies are soccer, travel and playing games.

Aidan Godin (They/He)

Project and Services Administrator

Aidan is an event planning professional, specializing in working with non-profit organizations. He thrives working in fast-paced and ever-changing environments and approaches every situation with positivity and ambition. He is consistently approaching scenarios with a diversity and inclusion perspective, advocating for underrepresented groups, the 2SLGBTQ+ community, and those with physical or intellectual disabilities.

Before joining AOR, Aidan worked with the 2021 (deferred to 2022) and 2023 Canada Games. His roles encompassed software and membership management, volunteer coordination, communications, government relations, sponsor and partnership activations, and event and festival planning.

When away from work, you can find Aidan participating in various sports including hockey, para hockey, wheelchair basketball, ringette, and lacrosse. If not at the rink, he is enjoying every bit of time with his lovely fiancee and service dog in PEI.

Wangwei Han


Han is a software developer who’s all about Python prowess, web magic, and diving into the mysteries of machine learning. He’s about adding different flavours to the team. Originating from the East Coast of China. Han holds an honors degree in Computer Science from the University of Prince Edward Island. Beyond the keyboard, you’ll find him in the gym, running, and shooting basketball. When the day winds down, he’s lost in the world of music.

Tell us about your project

Let’s work together!

We are located in Prince Edward Island, but we can work with you wherever you are. Tell us about your project and we will be happy to discuss it in more detail with you!

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