Case Study

As STLHE grew, so did the breadth of its programs, events, awards, and specialized communities. Professional support was required to work closely with the board, and provide a diverse range of service, including executive leadership, board training, financial services support, academic conference sumission management and organization, IT support, award and grant management, communications, and other needs. AOR 360 was uniquely positioned to provide this service.

While the growth of STLHE strengthened the organization’s impact, a lack of cohesion across the branding and presentation of its various groups led to a fragmented experience and reduced clarity around STLHE’s identity and leadership role within the teaching and learning landscape. STLHE also needed a new website to support its diverse, national membership, its annual conference, award program and other key initiatives. With multiple communities within STLHE, the challenge was to develop a cohesive central spot for all information and resources.

AOR 360 provides a broad range of association managment services to STLHE covering all areas required by an active nonprofit. The result is that the board can focus on their mission, while the day-to-day and executive services are provided. The STLHE conference continues to be organized by AOR 360, and generates a yearly profit, providing the organization with the resources to futher their goals.

A refreshed brand system also established a consistent visual identity across STLHE and its affiliated communities. The new site includes a membership management system, showcases projects, supports a national conference and keeps members connected to events and resources. It also replaced four previous sites that were disconnected, and which duplicated information.