The World of Analytics – Google Analytics and Beyond

When: Monday, October 16 from 9:30am-12:30pm

Location: Charlottetown Library Learning Centre, Prince Edward Island

In today’s digital world, data analytics have become a leading way to help businesses measure success, make strategic decisions, optimize performance, and even maximize profit.

Imagine being able to understand customer needs to give them what they want, when they want it. Or, make fast, informed decisions leading to smarter business choices. Analytics have the power to do just that and more.

In this session, you will learn about web and digital analytics, both in the context of Google Analytics and with other tools. Most importantly, you will learn to think about your online presence critically, and how to create an atmosphere of continual improvement in your online world.

What you will take away from this workshop:

  • What is analytics?
  • How do web analytics work?
  • Key concepts of web analytics
  • Business objectives and your online presence
  • Conversions
  • Google Analytics
  • Data segmentation
  • Campaigns
  • Creating reports
  • The ‘Technical Stuff’ – Adding Google Analytics and Tag Manager

Cost per person: $30 + HST.

Sign up below!

If you have any questions, please e-mail us at

About Dr. Jay Adamsson

Jay has been studying the Google Search algorithm since 2000. He has put his PhD to use as a specialist, data analysis and optimization for over 20 years. His expertise is in the understanding of business requirements and developing data and analysis to support business goals.

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