Canva or Professional Graphic Design?

Canva has become an incredible tool for businesses, allowing you to create simple designs using hundreds of premade – some free – templates. It allows you to create flyers, social media posts, infographics, GIF’s and more. This platform has become a go-to for many, and we won’t argue that it is an easy-to-use option that can be a quick ‘fix’.

A major downfall to design sites like Canva? Your unique-to-you project probably looks exactly like thousands of other businesses designs.

So, what can hiring a graphic designer do for your business?

A graphic designer can create a customized brand that is exclusively yours. They add value by visually communicating messages, concepts, and identities effectively. They enhance brand recognition, establish credibility, and create engaging content that resonates with target audiences. Through their creative expertise, they help businesses stand out, differentiate themselves from competitors, and build memorable brand experiences.

Here are a few reasons why using a designer may be the best choice for you.

1. Graphic Designers will set you apart from other businessesDesigners have the experience and knowledge in using tools like Adobe that can create a completely custom and unique design. You will never have to worry whether another business has the same logo as you.
2. Designers bring a fresh perspective on your brandYou might think a designer simply builds nice images and that’s it, but there is way more to it than that. Instead, they get to know your messaging, target audience and overall goals, and create assets that are aimed at your ideal clients. They understand the bigger picture which can lead to some opportunities you may have missed.
3. Designers have a ‘special power’ called: Creative CommunicationDid you know, you only have 3 seconds to capture the attention of your target audience? Yes, you read that right. With the help of a powerful image, a viewer is more likely going to stop scrolling to see what the message is all about. A designer can take a complex message and make it simple through a single image that is relevant, high quality, unique and impactful.
4. Graphic Designers will save YOU timeIt may sound like a good idea to ask a current employee (who has no design experience) to create a flyer. Knowing how to use a computer doesn’t necessarily mean they know the strategy behind a good design. Designers approach projects with critical skills they’ve learned in school and throughout their career. At the end of the day, having good designs pays for itself when your ultimate goal is to grow your audience and increase your brand awareness, right?